Generative engine optimization guides.

Generative engine optimization is the work of making a website's information retrievable, understandable and verifiable in answers generated by AI search products. It is not a guaranteed citation tactic.

SEO seeks visibility in a ranked results interface. GEO seeks useful representation inside a synthesized answer. They share technical and content foundations, but measurement and source attribution differ.

Start with accessible HTML, clear entities and specific answers. Add primary evidence, stable dates, useful comparisons and corroborating sources. Then observe real questions and citations instead of assuming the page was used.

Publish content that answers a distinct question, exposes its evidence and is easy to retrieve. No team can guarantee citation. Measure recurring observations and improve source clarity rather than buying a promise.